Soapboxx

From Ballots to Stories: Showcasing the Voter Experience

Empower Project launched a two-wave video submission campaign to collect and showcase voter experiences nationwide. Gathering 5,698 submissions in under two weeks, they created an interactive map featuring diverse stories on key issues and polling place experiences. The initiative amplified voter voices, fostered community engagement, and set a foundation for future civic participation efforts.

5K+videos submissions

displayed on an interactive map to foster engagement and solidarity.

656

social shares.

30

questions made over 2 dashboards.

Challenge

Empower Project faced the challenge of quickly and effectively gathering voter experiences from across the country during a critical election period. With the need to collect authentic stories that highlighted why people were voting, particularly across key states, they recognized the importance of engaging citizens in a way that showcased diverse perspectives on key issues, such as reproductive healthcare in Montana and Arizona.

Additionally, they wanted to create a platform that allowed voters to share their experiences at polling locations on Election Day, ensuring these narratives were positive and highlighted the voting process as accessible and empowering.

However, the organization needed a systematic approach to collect and organize these stories in a timely manner.

With all the videos in one place, we could easily manage and organize the content, ensuring that we had a diverse representation of voices from all regions.

Solution

To address this challenge, Empower launched a two-wave video submission campaign.

The first wave, conducted before the election, invited voters from battleground states to share why they were voting, including their thoughts on state-specific issues.

The second wave occurred on Election Day, encouraging voters to document their experiences at polling places. In less than two weeks, Empower received an impressive 5,698 submissions, capturing a wealth of diverse voter narratives.

The organization then embedded these videos onto an interactive map, allowing users to watch and engage with stories from across the country in an innovative format that promoted community engagement and solidarity.

Result

Through this initiative, Empower not only achieved their goal of collecting stories but also created a dynamic map that amplified voter voices nationwide. The video map served as a powerful tool for demonstrating the collective enthusiasm and positive experiences of voters, helping to counteract narratives that portrayed voting as burdensome. By providing a structured yet flexible way for individuals to share their stories, Empower fostered a sense of community among voters and encouraged ongoing engagement in the democratic process. The campaign significantly enhanced Empower’s ability to connect with voters, showcasing the real impact of their voices in shaping the political landscape. This successful model of video storytelling not only facilitated immediate community outreach but also laid the groundwork for future initiatives focused on civic engagement and advocacy.
The stories became more real and relatable when we could visually connect with the people behind them.

Can you describe the process of working with soapboxx from set up and support to utilizing the videos you collected?

Working with Soapboxx was a smooth and seamless experience from start to finish. The initial setup was very user-friendly. They scheduled an informative introductory call with our team where they provided a walkthrough of the platform, explaining all the key features and capabilities. They also took the time to address our specific needs, offering advice on how we could best utilize the tool to collect stories from the community mobilizers participating in our national relational organizing program. Throughout the process, Soapboxx’s support team was incredibly responsive and available to help with any questions or technical issues we had. They provided timely assistance via email, ensuring that we felt fully supported at every stage and their team even went above and beyond with helping us manually publish hundreds of videos, which allowed us to showcase them on our website. 

How did Soapboxx help you reach potential voters across the country?

Soapboxx played a pivotal role in helping us gather and centralize impactful stories from thousands of community mobilizers across the country. With all the videos in one place, we could easily manage and organize the content, ensuring that we had a diverse representation of voices from all regions. The platform allowed us to repurpose these videos in various ways, including sharing them on social media platforms to amplify our message and creating an interactive website to showcase the stories. This multi-channel approach helped us reach a wide audience, engage potential voters, and inspire others to get involved in the electoral process. Soapboxx’s ability to streamline the collection and distribution of these stories significantly enhanced our outreach efforts.

Why did you choose to use Soapboxx for your campaign instead of social media?

We actually used both Soapboxx and social media, but Soapboxx offered a unique value proposition that complemented our broader strategy. While social media was crucial for sharing content and engaging with a wide audience, Soapboxx allowed us to collect and centralize stories in a way that social media alone couldn’t. With Soapboxx, we were able to gather high-quality, authentic video content from our community mobilizers, giving us a rich, personal narrative that we could later share across various social media platforms. The centralized nature of Soapboxx made it easy to manage large volumes of video submissions, ensuring that we could organize and leverage them effectively. 

What was your favorite part about using the tool?

One of our favorite aspects of using Soapboxx was the ability to connect directly with people and hear their personal stories. It was incredibly impactful to see the faces and hear the voices of those who were part of our program. The stories became more real and relatable when we could visually connect with the people behind them. It was inspiring to witness the sheer scale of content we were able to collect — the magnitude of the stories from across the country was both powerful and motivating.

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